Norfolk Social Enterprise  liftshare has won funding from the GeoVation challenge to create an innovative solution to improve transport in Britain.
The GeoVation challenge, managed by Ordnance Survey, aims to help communities address their unmet needs through the application of geographic data, skills and expertise.
From over 150 original ideas, liftshare came joint-first for its plans to develop an online personal travel planner focused upon employers and employees.
myPTP will supply all of the travel options available to individuals in one place, so that the relative benefits of each can be seen, and the user can then decide the best way to travel.
“It is fantastic to see this project – which aims to help individuals and businesses save time, money and reduce carbon – being recognised for what it can achieve,” said Ali Clabburn, founder of liftshare. “The GeoVation funding will enable us to develop the tool at a time when everyone could do with some extra help.”
Dr Chris Parker, the GeoVation Coordinator at Ordnance Survey, added: “We launched GeoVation because we believe that geography can play an important part in addressing some big challenges – including helping us improve transport in Britain. It’s very exciting that brilliant ideas, such as myPTP, have now been given the means to bring their projects to life.”

liftshare.com is a free website, linking people who need to make the same journey so they can share it; operating over 1,200 car share schemes across the UK, including councils, businesses, hospitals, universities and community groups and over 430,000 individuals have registered

liftshare’s mission is to “encourage and enable more efficient use of the car” and “encourage and enable more efficient travel and transport”.

Photo: Ali Clabburn presenting liftshare’s myPTP idea to GeoVation]